Nokia has done well to re-position itself as a serious player in smartphone race with launch of Lumia series. Nokia Lumia 925 and Lumia 1020 have helped Nokia catch-up with top-of-line smartphones in terms of hardware specs.
Nokia Lumia 1020 sports a 41 megapixel camera, supported with Nokia’s innovate PureView technology. Nokia is leveraging its technological superiority in camera hardware and software to carve a niche in smartphone market to compete with the likes of Apple and Samsung. Given all of this, Nokia was only able to capture less than 4% of smartphone market share in Q2 of 2013. Though it is an improvement over previous quarters, but Nokia’s decision to go with Windows Phone 8 OS is making it very challenging for Nokia to compete with Android and iOS models.
One of the key reasons for lack of acceptance of WP8 is the lack of apps in WP Store. The WP store has roughly 145,000 apps as compared to 800,000+ apps available on both Google Play and iOS App Stores. For Nokia the problem goes beyond the size of WP store app library. The real problem is that while Nokia is trying to carve a niche in photography, the WP store does not have the most sought after app used by smartphone photography enthusiast, namely Instagram. A whooping 16 billion pictures and videos have been shared on Instagram since it’s launch by over 130 million monthly active users. The Instagram absence on WP Store became more conspicuous last week when Instagram released an update to its app that does not allow 3rd party apps on WP8 to use its API to share and interact with Instagram posts.
While Nokia is spending considerable money and effort in manufacturing and marketing Lumia smartphones, what it needs to do immediately is to focus on getting apps such as Instagram up on the WP store. Currently the Microsoft team is working on WP8 version of the app, but Nokia maybe better off striking a deal with Facebook (the owner of Instagram) to get the app ready in weeks rather than months.
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