The most powerful social network in the world, yes, we mean Facebook and its 800 million subscribers, plans to get more money from advertising by releasing the Premium Ads program. According to the leaked official documents that surfaced over the Internet, the new Facebook advertisement tool will provide much more visibility to ads. “Premium Ads with enhanced social context are 80% more likely to be remembered, driving 40% higher engagement and a significant increase in purchase intent,” writes the official description. Premium Ads program is expected to be properly introduced to the interested customers in the last day of this month. The Premium Ads upgrade is going to target the friends of advertisers’ fans. Sounds complicated? Facebook’s idea relies on the concept that people trust more information came from their friends. Consequently, an advertisement message can be seen not only by the page’s fans but also by the users who befriend with the fans of the advertisers. So Facebook expands the social context of advertisement on the network and makes users endorse advertisement messages.
In addition, the ad section will have a redesigned interface, allowing fans to write comments on the ads. The larger ad format will also provide more visibility as there will be enough space to post photos, video, status notifications, events or links. Looking forward, the Facebook document also promises sending more appealing ads to a targeted audience. “Anything you can post to on your page, you can turn into an ad. Upgraded ads can be targeted to anyone you want.”
Asked to comment the news the surfaced the web after some Facebook representatives leaked an internal presentation, Facebook declined any comment on the matter.
