Some have loved the iPhone 4S, some have hated it. The most acid criticism directed towards the device consisted in the fact that the handset doesn’t represent a stand-alone device. People were expecting and were excited about a brand new reinvented smartphone, but Apple managed to disappoint. Some got over it and some did not. One publication even listed it, in a top of 2011’s biggest flops.
No matter, Apple didn’t get blue over such feed-back. In fact, on the contrary, more studies have been surfacing showcasing how popular the iPhone 4S has actually become. The statement is valid for the US market, as well as for the UK market. Over in Britain, Kantar Worldpanel recently found that about 71, 4% of the total English population owning a mobile phone – is using a smartphone, at least during the 12 weeks before January the 22.
Consumer Insight Director Dominic Sunnebo said that Android is holding on tight, but Apple is still the one making history. Why is that? Apparently because the Cupertino company somehow managed to rise on the British market from 21.7% a year ago to 29.1%. That’s quite a leap. Sunnebo added the figures don’t represent only the fact that the iPhone 4S is a new device but stems from Apple’s pricing system.
Kantar also announced the figures for Microsoft, it turns out that the Windows Phone 7 managed to grab 2% of the market share, stepping out of the shadows for the first time. The research firm predicts the Windows Phone 7 to grow to 8% in the U.K. somewhere towards the end of 2012.
